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The Tinder flame icon

Product Marketing Lead - Emerging

Location
Los Angeles, California
Department
Marketing
Job Type
Full Time
Focus

Our Mission:

As humans, there are few things more exciting than meeting someone new. At Tinder, we’re on a mission to power and inspire real connections by making it easy and fun for every new generation of singles. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing. We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.

Our Values:

One Team, One Dram Value Image

One Team, One Dream

We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

Own It Value Image

Own It

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

Never Stop Learning Value Image

Never Stop Learning

We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

Spark Solutions Value Image

Spark Solutions

We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

Embrace Our Differences Value Image

Embrace Our Differences

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

The Role:

The Emerging cross-functional team will work on Tinder’s cutting edge of ideas and features, keeping up to date with the most relevant social and technological trends and developing a perspective on how Tinder can use them for the future of dating. We’re looking for a strong, senior individual with deep experience in inbound Product Marketing to join the team– partnering closely with Product to ideate, position, test, and validate innovative, pioneering product ideas. This person will have a deep understanding of user needs for our existing and future audience, as well as a strong perspective on what it takes for a product to have strong marketability that can drive word-of-mouth.

This is a perfect role for a hands-on, data-driven, consumer tech marketer that has an intuitive understanding of how to balance brand, business, and UX needs to get results. You are eager to learn and explore, comfortable creating clarity from ambiguity, and asking “what if?” You can develop new processes and ways of working cross-functionally with Marketing, Product, Design, Comms, and Insights to help us scale growth and elevate our in-app brand experience. This role is best suited for someone highly flexible and agile, who is willing to navigate rapid product and marketing testing. This highly cross-functional role will report into the Senior Director of Global Product Marketing based in NY.

This is a hybrid role and requires in-office collaboration three days per week. This position is located in Los Angeles, Palo Alto or San Francisco.

In this role, you will:

  • Partner with Product and Design to develop product strategy and test plans, including brainstorming concepts, advocating for the voice of the user, prototyping, and iterating on product ideas to improve their potential
  • Lead naming, positioning, and messaging that will resonate with users and differentiate our Tinder in the market
  • Collaborate across Marketing and Engagement teams to develop, test and implement marketing strategies that drive product awareness and adoption
  • Position and package our products with a Tinder brand lens to ensure they are relevant, differentiated and special. Build a consistent and compelling narrative across channels and product lines, maintaining strong messaging hierarchy and effective content strategy plans
  • Develop user journey maps and messaging that addresses user needs, struggles, and objections, as well as encourages them to take action.
  • Partner with Product, Insights, and Analytics on creating new ways of rapid testing and validating new feature ideas. Prioritize features in terms of importance to the user.
  • Draw on qualitative and quantitative insights to understand product adoption, usage, and retention across customer segments
  • Advise on competitive analyses and consumer research efforts to understand key user segments and define opportunities
  • Support regional marketing teams by advocating for their product needs and requests
  • Own internal communication of product marketing initiatives

You’ll need:

  • 5-8+ years of experience working in Product Marketing, leading full-funnel go-to-market strategies, preferably in consumer tech and mobile apps
  • Experience working on brands with Global impact, and driving multi-regional marketing strategies
  • Experience launching new products and/or categories from 0 to 1, collaborating deeply with Product, Engineering, Design, and Research
  • Proven ability to deliver well-branded, fabulous user experiences and marketing strategies that drive business growth
  • Passion for the user, able to advocate for user needs
  • Excellent leadership, influencing and communication skills, with an ability to express high-level concepts efficiently and optimally to a wide range of audiences
  • Highly collaborative and creative. Capable of leading cross-functional teams (especially Product, Marketing, and Creative teams) to produce innovative solutions
  • Fluency with key business and marketing analytics
  • Strong project management abilities to plan and implement complex cross-functional initiatives

Nice to have:

  • You’re a futurist, able to spot trends and predict new opportunities before others
  • Experience working on brands within a company’s portfolio

As a full-time employee, you’ll enjoy:

  • Unlimited PTO (with no waiting period), 10 annual Wellness Days
  • Time off to volunteer and charitable donations matching
  • Comprehensive health, vision, and dental coverage
  • 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
  • 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
  • Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
  • Investment in your wellness: access to mental health support via Modern Health, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
  • Free subscription to Tinder Gold

Salary Range:

$160,000
-
$180,000
a year

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder
Right Arrow

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact employeebenefits@matchgroup.com.

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder
Right Arrow

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact employeebenefits@matchgroup.com.

Ready to make sparks fly at Tinder?

Apply for this role

What life is like on the

Marketing

team

"What I have enjoyed the most throughout 3 years working at Tinder is the amazing "One Team" spirit and how our company embraces inclusion."
Irene Tong
,
Regional Marketing Manager (Vietnam, Indonesia, Philippines)

Our hottest benefits for full time employees

Our hottest benefits for interns

Parental Leave

100% paid parental leave (including for non-birthing parents) and family forming benefits

Plan for the Future

100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)

Personal Growth

Mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development

Give back

Time off to volunteer and charitable donations matched up to $15,000 annually

Investment in your wellness

Access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy

Unlimited PTO

With no waiting period and 10 annual wellness days

Stories from Life at Tinder

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