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The Tinder flame icon

Lifecycle Engagement Manager

Location
Mexico City, Mexico
Department
Member Experience
Job Type
Contractor
Focus

Our Mission:

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

Our Values:

One Team, One Dram Value Image

One Team, One Dream

We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

Own It Value Image

Own It

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

Never Stop Learning Value Image

Never Stop Learning

We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

Spark Solutions Value Image

Spark Solutions

We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

Embrace Our Differences Value Image

Embrace Our Differences

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

The Role:

The core engagement team at Tinder covers all user-facing communication to our users, so we are always looking to polish, refine, and redefine how we contact those using the app. We work closely with all teams to ensure that their work gets showcased to the right members of Tinder, and communicated out in all the countries and languages where the app is available. Our CRM lifecycle series and events are changing the way in which our members interact with each other, and we have front row seats to help craft that process. Our team has the most number of AB tests and projects being worked on at any time at Tinder and try to test often and test smart to grow our understanding of our members. The team knows how to work hard while ensuring that we also focus on energies smartly towards the highest priority tasks and campaigns.

The Engagement Manager focuses on making sure members on the Tinder app have the best experience possible. You will be working closely with other engagement team members to make sure we send the right messaging through our engagement channels (email, push notification, in-app pop-ups, etc) to help increase visibility and adoption. This position also plays a strategic role in building out a better process of ensuring that the Engagement team can efficiently create campaigns for the needs of the business.

In this role you will:

  • Be a key problem-solver in helping keep projects on track and on time, while keeping all partnering teams up to date on progress
  • Be detail-oriented to ensure campaigns are set up and deployed correctly to help to increase member engagement and reduce churn
  • Coordinate with internal partners (marketing / product managers / engineering) on delivery of projects and campaigns
  • Own day-to-day communication and project coordination with internal clients
  • Help define and refine the process for quick creation and QA of engagement campaigns from all teams to help create a more effective system of project management
  • Execute and report results of A/B and multivariate tests

We're looking for:

  • 4+ years of engagement/CRM experience (preferably with list sizes 150,000+)
  • Eye for detail to ensure campaigns and projects are up to specifications and out on time
  • Ability to manage and refine internal processes to help maximize efficiency
  • Decent understanding and/or familiarity of the app space and able to collaborate with business, design, engineering and product management
  • Experience with enterprise level Engagement platform (Leanplum, Braze, Urban Airship)
  • Knowledge of CAN-SPAM, GDPR and opt-in and opt-out practices.
  • Excellent communication skills and ability to interface effectively with other departments
  • Familiarity with HTML, SQL, Sketch
  • Ability to multitask, prioritize, and keep up with a large volume of tasks in a fast-paced environment.
  • Passion for collaboration and working in a team environment

Salary Range:

-

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder
Right Arrow

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact employeebenefits@matchgroup.com.

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder
Right Arrow

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact employeebenefits@matchgroup.com.

Ready to make sparks fly at Tinder?

Apply for this role

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