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The Tinder flame icon

Regional Product Marketing Manager (JP/KR)

Location
Tokyo
Department
Marketing
Job Type
Full Time
Focus

Our Mission:

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

Our Values:

One Team, One Dram Value Image

One Team, One Dream

We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

Own It Value Image

Own It

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

Never Stop Learning Value Image

Never Stop Learning

We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

Spark Solutions Value Image

Spark Solutions

We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

Embrace Our Differences Value Image

Embrace Our Differences

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

The Role:

We are seeking a Regional Product Marketing Manager to lead our product marketing strategy and execution in Japan and Korea. This role sits at the intersection of marketing, brand, and product, where you will be responsible for the go-to-market strategy for new product features, developing feature positioning and branding, and collaborating with global product and marketing teams to drive app growth and feature adoption.

This position is ideal for someone who is results-oriented and collaborative, with an intuitive understanding of balancing brand, business, and user experience to achieve results. We are looking for an individual who can develop new processes and foster cross-functional collaboration with marketing, product, communications, and insights teams to scale growth and enhance our in-app brand experience.

In this role you will:

  • Own go-to-market strategy to drive new feature adoption, including: Partner with brand, product, and creative teams to develop product feature strategy, including naming, positioning, and content.
  • Collaborate with global marketing & CRM teams to identify user opportunities and develop/execute marketing strategies.
  • Build new processes to strengthen collaboration and coordination between the product, localization, and marketing teams.
  • Act as the voice of the consumer and a strong brand steward staying close with in-app user behavior and pain points
  • Elevate users  in-app experience: Find ways to bring brand values and brand personality to life within the app, working closely with product, CRM, brand, DEI, and creative teams.
  • Work closely with the product growth team and global PMM team to influence a roadmap for innovation development.

What we’re looking for:

  • 6+ years of experience working in product marketing, leading full-funnel go-to-market strategies, preferably in consumer tech and mobile apps
  • Ability to get results in a fast-paced, sometimes ambiguous environment
  • A proactive, results-oriented spirit who can pair analytical thinking with strong, project management skills
  • Shown ability to deliver well-branded, delightful consumer experiences and marketing strategies that drive business growth
  • Passion for the user experience, able to advocate for consumer needs and develop consumer segmentation
  • Excellent leadership, influencing, and communication skills, with an ability to express high-level concepts efficiently and optimally to a wide range of audiences
  • Highly collaborative and creative. Capable of leading cross-functional teams (especially product, marketing teams) to produce innovative solutions
  • Proficiency with key business and marketing analytics
  • Experience working with dispersed global teams is a plus.

Salary Range:

-

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder
Right Arrow

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact employeebenefits@matchgroup.com.

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder
Right Arrow

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.

Ready to make sparks fly at Tinder?

Apply for this role

What life is like on the

Marketing

team

"Tinder's Goal to bring more spontaneity into people’s lives makes advertising & marketing Tinder a very exciting, challenging and specific position to be in."
Anukool Kumar
,
Head of Marketing, Tinder India

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