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The Tinder flame icon

Sr. Product Manager, Promos

Location
San Francisco, California
Department
Product
Job Type
Full Time
Focus

Our Mission:

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

Our Values:

One Team, One Dram Value Image

One Team, One Dream

We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

Own It Value Image

Own It

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

Never Stop Learning Value Image

Never Stop Learning

We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

Spark Solutions Value Image

Spark Solutions

We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

Embrace Our Differences Value Image

Embrace Our Differences

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

The Role:

Our Product Managers help drive the vision and development of products and product solutions from conception to launch. Our team works on consumer-facing features and platform-level investments to deliver first class core user experience that meets Tinder’s business objectives.

As a Senior Product Manager for Promotions, you will join an expert team of product leaders within the revenue team. You will own Tinder’s promotion strategy, roadmap and execution with the goal of driving revenue and payer growth through offers on our paid products. You will collaborate with leaders from engineering, machine learning, data science, design and strategy to drive opportunities for future business growth. The team works in a fast-paced environment, constantly improving and optimizing in order to deliver outstanding monetization experience to our global users.

This is a hybrid role and requires in-office collaboration three days per week. This position is located in Los Angeles, San Francisco or Palo Alto CA.

In this role, you will:

  • Own Tinder’s promotion strategy, craft a multi-year roadmap and execute on it while clearly communicating your rationale to the team members, executives and partners.
  • Collaborate with our engineering, machine learning, data science, design and strategy teams to drive business results.
  • Use data analytics, A/B testing, qualitative user research, and predictive modeling to optimize important metrics and craft the team’s roadmap.
  • Clearly communicate your experimentation roadmap, hypotheses and results to a spectrum of audiences.
  • Work closely with partner teams to represent promotions perspectives on current, new or future initiatives.
  • Learn the dynamics of the Tinder community, understand the psychology of our users, and identify their user needs.

You’ll need:

  • 5+ years of product management experience ideally in a fast-growing subscription business.
  • Experience developing global promotional and/or incentive strategies and building platforms and tools to support them.
  • Experience working w/ ML eng teams, to drive promotional reach and revenue incrementally
  • Experience defining metrics and making product and strategic decisions based on A/B testing and/or qualitative feedback.
  • Strong product intuition and UX design sense, with a desire to discover and fulfill the needs of users.
  • The ability to assess the impact of a feature not only on end-users but also the platform it’s being built for.
  • Proven understanding of LTV predictions and subscription business models is preferred

As a full-time employee, you’ll enjoy:

  • Unlimited PTO (with no waiting period), 10 annual Wellness Days
  • Time off to volunteer and charitable donations matched up to $15,000 annually
  • Comprehensive health, vision, and dental coverage
  • 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
  • 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
  • Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development
  • Investment in your wellness: access to mental health support via Modern Health, BetterHelp, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
  • Free subscription to Tinder Gold

Salary Range:

$170,000
-
$200,000
a year

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder
Right Arrow

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact employeebenefits@matchgroup.com.

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder
Right Arrow

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact employeebenefits@matchgroup.com.

Ready to make sparks fly at Tinder?

Apply for this role

What life is like on the

Product

team

"The openness of the leadership team in receiving feedback and taking action is commendable and the candour, clarity and action is one of the things that keep the spark alive."
Ron Kafesu
,
Brand Director, EMEA

Our hottest benefits for full time employees

Our hottest benefits for interns

Parental Leave

100% paid parental leave (including for non-birthing parents) and family forming benefits

Plan for the Future

100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)

Personal Growth

Mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development

Give back

Time off to volunteer and charitable donations matched up to $15,000 annually

Investment in your wellness

Access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy

Unlimited PTO

With no waiting period and 10 annual wellness days

Stories from Life at Tinder

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Sr. Product Manager, Promos