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Marketing Program Manager

Location
Gurgaon
Department
Marketing
Job Type
Focus

Our Mission:

As humans, there are few things more exciting than meeting someone new. At Tinder, we’re on a mission to power and inspire real connections by making it easy and fun for every new generation of singles. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing. We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.

Our Values:

One Team, One Dram Value Image

One Team, One Dream

We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

Own It Value Image

Own It

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

Never Stop Learning Value Image

Never Stop Learning

We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

Spark Solutions Value Image

Spark Solutions

We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

Embrace Our Differences Value Image

Embrace Our Differences

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

The Role:

The Marketing Program Manager plays a pivotal role in the planning, execution, and optimization of comprehensive marketing programs to drive brand awareness, customer acquisition, and revenue growth. This individual will collaborate with cross-functional teams to ensure the successful implementation of marketing initiatives and campaigns.

Campaign Execution:- Oversee the detailed execution of marketing campaigns, ensuring they are delivered on time, within budget, and aligned with strategic goals.- Coordinate the production of marketing collateral, content, and assets required for program success along with the Brand team. 

Cross-Functional Collaboration:- Work closely with internal teams, including product, brand, performance and partnerships, to ensure seamless program execution.- Serve as a liaison between different departments to integrate program elements and achieve cohesive outcomes.

Vendor and Agency Management:- Manage external vendors and agencies as needed for program support.- Ensure vendor relationships are effective, efficient, and aligned with program goals.

Budget Management:- Manage program budgets, ensuring cost-effectiveness and adherence to financial constraints.- Track expenses, provide regular updates, and adjust plans as needed to optimize budget utilization.

Reporting:- Utilize data analytics tools to measure and report on the performance of marketing programs.- Provide insights into key performance indicators (KPIs) and make recommendations for program optimization.

Qualifications

  • 4+ years in Proven experience in marketing program management, with a focus on planning and executing multi-channel campaigns.
  • Strong project management skills with the ability to handle multiple projects simultaneously.
  • Excellent communication and interpersonal skills, with the ability to collaborate across teams.
  • Data-driven mindset with proficiency in using analytics tools for performance measurement.
  • Familiarity with budget management and financial acumen.
  • Creative thinking and problem-solving abilities.
  • Strong organizational skills and attention to detail.

Salary Range:

-

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder
Right Arrow

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder
Right Arrow

Ready to make sparks fly at Tinder?

Apply for this role

What life is like on the

Marketing

team

"No matter your level of experience at Tinder, everyone encourages you to take initiative and participate. Tinder also has amazing employee resource groups (ERGs) that let you meet and learn from people outside of your department."
Melenie Becerra
,
Integrated Marketing Coordinator

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