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The Tinder flame icon

Sr. Manager, Marketing

Location
Tokyo
Department
Marketing
Job Type
Focus

Our Mission:

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

Our Values:

One Team, One Dram Value Image

One Team, One Dream

We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

Own It Value Image

Own It

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

Never Stop Learning Value Image

Never Stop Learning

We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

Spark Solutions Value Image

Spark Solutions

We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

Embrace Our Differences Value Image

Embrace Our Differences

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

The Role:

From the day you start, you will be working with a top-notch marketing team at Tinder. You’ll have an amazing opportunity to join a company with a global footprint while working with a small elite team that your impact can be recognized.Japan is one of our most fascinating and one of the biggest growing markets, where Tinder has played a huge role in defining how young people meet in the modern world. We are looking for a Sr. Marketing Manager to help us grow our business and elevate our brand perception in Japan. If you have marketing experience with a global brand, and a passion for new technology, we’d love to hear from you.  

Responsibilities:

  • Strategic Planning: Establish brand KPIs for Tinder Japan and develop integrated monthly/quarterly marketing strategies and campaigns aimed at achieving brand growth in terms of equity and user base expansion.
  • Campaign Development: Design and execute innovative marketing campaigns that enhance Tinder’s brand presence through various channels including brand campaigns, partnerships, media, cultural marketing, social media, PR activations, and marketing innovations.
  • Content Creation: Lead the development of compelling marketing materials, content, and messages that resonate with the target audience.
  • Market Activations: Oversee and collaborate with agencies and partners on in-market activations, managing daily marketing and business operations.
  • Cross-functional Collaboration: Work closely with internal stakeholders and team members across the globe to ensure cohesive marketing efforts.

Requirements:

  • Experience: Minimum 6 years in building and shaping leading consumer brands, preferably with experience in youth, culture, or digital-focused brands.
  • Marketing Expertise: Proven track record across all marketing disciplines with a full-funnel consumer experience.
  • Consumer Insights: Skilled in extracting and leveraging consumer insights to inform successful brand campaign strategies and executions.
  • Market Knowledge: Deep understanding of Japanese consumer behavior, media landscape, social trends, and culture, especially among Gen Z.
  • Entrepreneurial Mindset: Possess a start-up mentality, willing to take risks and explore new possibilities to drive projects and ideas.

Key Deliverables:

  • Growth Strategy: Develop and implement strategies to drive market growth, achieve targets, and maintain brand health for Tinder in Japan.
  • Marketing Efficiency: Ensure marketing efforts align with country goals and manage fiscal budgets effectively.
  • Initiative Execution: Oversee the execution of various marketing initiatives including localized CRM, PR, growth, brand, performance, and influencer marketing.
  • Cross-functional Collaboration: Partner with other cross-functional teams within Tinder (product/engineering, other regions, and other Match Group brands) to align on marketing strategies.
  • Consumer Insights: Provide a clear understanding of local consumer insights, product usage, cultural nuances, and user behavior.

Salary Range:

-

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder
Right Arrow

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact employeebenefits@matchgroup.com.

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder
Right Arrow

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact employeebenefits@matchgroup.com.

Ready to make sparks fly at Tinder?

Apply for this role

What life is like on the

Marketing

team

"Tinder's Goal to bring more spontaneity into people’s lives makes advertising & marketing Tinder a very exciting, challenging and specific position to be in."
Anukool Kumar
,
Head of Marketing, Tinder India

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