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The Tinder flame icon

Marketing Manager, Spanish Speaking Latin America

Location
Mexico City
Department
Marketing
Job Type
Full Time
Focus

Our Mission:

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

Our Values:

One Team, One Dram Value Image

One Team, One Dream

We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

Own It Value Image

Own It

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

Never Stop Learning Value Image

Never Stop Learning

We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

Spark Solutions Value Image

Spark Solutions

We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

Embrace Our Differences Value Image

Embrace Our Differences

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

The Role:

Tinder brings people together. With tens of millions of users and a presence in every country on earth, our reach is expansive — and rapidly growing.  Mexico is one of Tinder's most promising markets and we are launching our local operation there! We are looking for a Marketing Manager to help us grow and elevate our brand perception in Mexico. If you have a great marketing experience for a global brand, love for the culture, and a passion for new technology, we want to hear from you. This role is based in Mexico City, Mexico.

In this role you will:

  • Develop and execute the regional marketing strategy for Spanish-speaking LATAM markets in alignment with Tinder’s global brand vision and business goals, mainly Mexico, Argentina, Chile, Colombia, and Peru.
  • Lead integrated campaigns (brand, influencer, social, content, PR, digital, and experiential) from ideation to execution and measurement.
  • Drive local market insights and cultural relevance by identifying key trends, behaviors, and user needs.
  • Collaborate with global marketing, product, comms, legal, media, and agency partners to ensure local adaptation of campaigns.
  • Monitor campaign performance, brand health, and marketing KPIs to optimize strategy and demonstrate ROI.
  • Manage marketing budgets and oversee local agency relationships and vendors.
  • Lead social media channels for @tinderlatam and propose new ideas to connect with youngsters across the whole Latin American landscape.

We're looking for:

  • 6+ years of experience in marketing, preferably in consumer tech, entertainment, or youth brands.
  • Deep understanding of Spanish-speaking LATAM markets, youth culture, and digital behaviors.
  • Proven track record of building and launching impactful, multi-channel campaigns across the region.
  • Strong project management skills and the ability to juggle multiple priorities and markets simultaneously.
  • Excellent verbal and written communication skills in Spanish and English.
  • Passion for Tinder’s mission and connection with our audience and product.
  • Proactively monitor cultural trends, youth subcultures, and social conversations to keep the brand relevant and resonant.
  • Experience working in a fast-paced, global, matrixed organization.
  • Background in performance marketing, CRM, or product marketing is a nice to have.
  • Experience with influencer marketing and content creation in LATAM.
  • Prior work with dating, social media, or lifestyle brands is a plus.

Salary Range:

-

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder
Right Arrow

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact employeebenefits@matchgroup.com.

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder
Right Arrow

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.

Ready to make sparks fly at Tinder?

Apply for this role

What life is like on the

Marketing

team

"No matter your level of experience at Tinder, everyone encourages you to take initiative and participate. Tinder also has amazing employee resource groups (ERGs) that let you meet and learn from people outside of your department."
Melenie Becerra
,
Integrated Marketing Coordinator

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