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The Tinder flame icon

Engagement Lifecycle Manager

Location
West Hollywood, California
Department
Product
Job Type
Full Time
Focus

Our Mission:

As humans, there are few things more exciting than meeting someone new. At Tinder, we’re on a mission to power and inspire real connections by making it easy and fun for every new generation of singles. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing. We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.

Our Values:

One Team, One Dram Value Image

One Team, One Dream

We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

Own It Value Image

Own It

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

Never Stop Learning Value Image

Never Stop Learning

We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

Spark Solutions Value Image

Spark Solutions

We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

Embrace Our Differences Value Image

Embrace Our Differences

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

The Role:

The core engagement team at Tinder covers all user-facing communication to our users, so we are always looking to polish, refine, and redefine how we contact those using the app. We work closely with all teams to ensure that their work gets showcased to the right members of Tinder, and communicated out in all the countries and languages where the app is available. Our CRM lifecycle series and events are changing the way in which our members interact with each other, and we have front row seats to help craft that process. Our team has the most number of AB tests and projects being worked on at any time at Tinder and try to test often and test smart to grow our understanding of our members. The team knows how to work hard while ensuring that we also focus on energies smartly towards the highest priority tasks and campaigns.

The Engagement Lifecycle Manager works on making sure members on the Tinder app have the best experience possible. You will be working closely with other product teams to ensure their features are highlighted and communicated through our engagement channels (email, push notification, in-app pop-ups) to help increase visibility and adoption. This position also plays a strategic role in ensuring that we support Tinder members throughout the various phases of their lifecycle while on Tinder. Being able to quickly AB test and iterate on campaigns as well as communicate those results and next steps to other teams are important skills needed to flourish with the engagement team.

In this role you will:

  • Be the problem-solver first in line to help keep everything on track and drive the project from conception through execution, keeping all teams up to date on progress.
  • Be a crucial member to the team in ensuring campaigns are set up and deployed correctly to help to increase engagement and reduce churn.
  • Coordinate with internal partners (marketing / product managers / engineering) to ensure timely planning, creation, and deployment of all campaigns
  • Own day-to-day communication and project coordination with internal clients
  • Supervise Engagement dashboards and report findings with the team
  • Execute and report results of A/B and multivariate tests
  • Proactively find opportunities for process improvement and reducing execution complexity
  • Support product managers in managing expectations for project results, handling partner communications, and helping to implement an effective system of project management

We're looking for:

  • 2+ years of engagement experience (preferably with list sizes 150,000+)
  • Eye for detail to ensure campaigns and projects are up to specifications and out on time
  • Proven understanding of the app space and able to collaborate with business, design, engineering and product management
  • Experience with enterprise level Engagement platform (Leanplum, Braze, Urban Airship)
  • Knowledge of CAN-SPAM, GDPR and opt- in and opt-out practices.
  • Excellent communication skills and ability to interface effectively with other departments
  • Solid understanding of HTML, SQL, Sketch
  • Ability to multitask, prioritize, and keep up with a large volume of tasks in a fast-paced environment
  • Passion for collaboration and working in a team environment

As a full-time employee, you’ll enjoy:

  • Unlimited PTO (with no waiting period), 10 annual Wellness Days
  • Time off to volunteer and charitable donations matched up to $15,000 annually
  • Comprehensive health, vision, and dental coverage
  • 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
  • 100% paid parental leave (including for non-birthing parents) and family forming benefits
  • Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development
  • Investment in your wellness: access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
  • Free subscription to Tinder Gold

Salary Range:

$115,000
-
$125,000
a year

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder
Right Arrow

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder
Right Arrow

Ready to make sparks fly at Tinder?

Apply for this role

What life is like on the

Product

team

"The openness of the leadership team in receiving feedback and taking action is commendable and the candour, clarity and action is one of the things that keep the spark alive."
Ron Kafesu
,
Brand Director, EMEA

Our hottest benefits for full time employees

Our hottest benefits for interns

Parental Leave

100% paid parental leave (including for non-birthing parents) and family forming benefits

Plan for the Future

100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)

Personal Growth

Mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development

Give back

Time off to volunteer and charitable donations matched up to $15,000 annually

Investment in your wellness

Access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy

Unlimited PTO

With no waiting period and 10 annual wellness days

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