This role has been filled. Check out our job board for to see more open positions!
Show all openings
The Tinder flame icon

Marketing manager FR & Benelux (Culture & social)

Location
Paris
Department
Marketing
Job Type
Full Time
Focus

Our Mission:

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

The Role:

& Role
Ready to make Tinder’s next chapter in France impossible to scroll past? You’ll join the France & Benelux marketing team to launch bold, culture-first campaigns—powered by sharp go-to-market thinking and strong creative craft. Social is at the center: you’ll fuel community-led content, jump on trends in real time, and partner closely with our social agency to deliver best-in-class, platform-native ideas. From big 360 moments to partnerships and IRL activations, you’ll work cross-functionally to bring work to market fast, learn from performance, and keep raising the bar.

Where you’ll work:

This is a hybrid role and requires in-office collaboration three days per week. This position is located in Paris, France.

In this role, you will:

  • Partner closely with the Senior Marketing Manager France & Benelux to shape and execute bold marketing strategies and integrated go-to-market plans for the French market.
  • Take the lead on Social Media as a central part of the role: fuel creator- and community-first content ideas, build reactive moments around trends and cultural conversations, and coordinate closely with our social media agency to deliver best-in-class, platform-native content.
  • Lead and support the activation of 360° brand campaigns that push Tinder’s narrative forward and resonate deeply with our audience.
  • Work cross-functionally with PR, Media, Legal, and agency teams to strengthen creative ideas and deliver campaigns that feel culturally relevant and truly holistic.
  • Collaborate with Consumer Insights and Analytics teams to set campaign goals, analyze performance, and translate learnings into actionable next steps.
  • Bring fresh thinking to life through innovative, high-impact ideas — from social-first concepts to experiential activations and guerilla moments.
  • Support the operational roll-out of local events and brand experiences (from ideation to logistics to on-the-ground execution).
  • Build and nurture brand partnerships with the Business Development team to amplify Tinder’s presence across culture, lifestyle, and entertainment.
  • Stay plugged into Gen Z culture — from emerging creators to memes, drops, and cultural movements — and infuse those insights into every project.
  • Conduct ongoing competitive analysis and category monitoring to identify opportunities for differentiation and innovation.
  • Keep projects on track by managing timelines, budgets, workflows, and priorities across multiple stakeholders.
  • Track cultural and market trends both inside and outside the dating space to continuously evolve how Tinder shows up in France.
  • Report directly to the Senior Marketing Manager France & Benelux.

You’ll need :

  • A degree in Marketing, Communications, Business, Cultural Studies or a related field — but we’re equally open to unconventional paths if you bring the vision and the hustle.
  • Min. 4 years of experience in marketing, brand management or campaign management
  • A strong social-media culture — you understand platforms natively, from TikTok trends to community moods, and you know how brands should (and shouldn’t) show up there.
  • Hands-on experience with influencer marketing — from identifying the right profiles to collaborating with creators/ agencies in a way that feels authentic to our audience. 
  • A deep understanding of youth and pop culture, especially the 18–25 scene in France — what they care about, what they ignore, and what actually resonates with them.
  • A creative instinct that never really switches off — you’re constantly pitching ideas, spotting cultural signals, and pushing concepts further.
  • A proactive, “try it and see” mindset — you don’t wait to be asked; you propose, you test, you iterate.
  • Strong storytelling skills, with an eye for what makes a campaign memorable, socially relevant, and fun.
  • Solid project-management skills — comfortable juggling multiple workstreams, stakeholders, agencies, timelines, and creative assets.
  • A natural curiosity for human behavior, relationships and connection — the kind of person who genuinely enjoys understanding how people meet, vibe, flirt, and build community.
  • Comfort collaborating with cross-functional teams (creative, product, PR, influencers, agencies…).

Nice to have:

  • Experience with lifestyle brands, entertainment, youth culture, or community-driven campaigns.
  • Proven track record leading 360° full-funnel campaigns—from strategy and insight to integrated execution across paid, owned, earned, and experiential—delivering measurable impact.
  • Experience scaling social and community growth for a brand in an integrated way.
  • Experience in a tech scale-up / high-growth environment, comfortable with fast iteration, ambiguity, and scaling programs across markets.

As part of our team, you’ll enjoy:

  • The hustle of a startup with the impact of a global business
  • Tremendous opportunity to solve some of the industry’s most exciting problems
  • Working with an extraordinary team of smart, creative, fun and highly motivated people
  • Competitive compensation
  • Truly multicultural team across multiple time zones

Salary Range:

-

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder
Right Arrow

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact employeebenefits@matchgroup.com.

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder
Right Arrow

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.

Ready to make sparks fly at Tinder?

Apply for this role

What life is like on the

Marketing

team

"Tinder's Goal to bring more spontaneity into people’s lives makes advertising & marketing Tinder a very exciting, challenging and specific position to be in."
Anukool Kumar
,
Head of Marketing, Tinder India

Our hottest benefits for full time employees

Our hottest benefits for interns

No items found.

Our

Values

One Team, One Dram Value Image

One Team, One Dream

We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

Own It Value Image

Own It

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

Never Stop Learning Value Image

Never Stop Learning

We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

Spark Solutions Value Image

Spark Solutions

We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

Embrace Our Differences Value Image

Embrace Our Differences

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

Stories from Life at Tinder

Similar Roles to

Marketing manager FR & Benelux (Culture & social)