Our Mission:
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™
We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.
Tinder brings people together. With tens of millions of users across 190+ countries, Tinder continues to shape how young adults meet, connect, and build relationships around the world.
As culture, media consumption, and social behavior continue to evolve, so does the way we build brand relevance. Tinder is entering a new chapter across EMEA bringing Marketing, Communications, Social, Creator, and Partnership storytelling together into one integrated, social-first MarComms ecosystem.
This is a unique opportunity to help shape how one of the world’s most culturally recognized brands shows up across media, creators, communities, entertainment, and culture.
The Role
As Director of Integrated MarComms, you'll help put Tinder at the heart of Gen Z culture in the UK. This isn't a traditional PR role. It's a culture-first, social-first mission: shaping narratives that hit different on TikTok, in podcasts, through creators, partnerships, and in the niche corners of the internet where real culture actually lives.The ideal candidate understands how cultural relevance is built in today’s landscape: through creators, communities, entertainment, short-form video, podcasts, influencers, partnerships, and social conversation not simply through traditional press cycles.You will help architect integrated storytelling strategies that drive cultural relevance, social engagement, brand perception, and ultimately business growth.This role will work closely with Regional Marketing, Social Media, Brand Partnerships, Product Marketing, Trust & Safety, and Global Communications teams.This role reports directly to the Sr Director Marketing UK & Nordics, Tinder and will work closely with her on the overall regional marketing and brand strategy. The role is based in London. This is a hybrid role, with the expectation to be in the office 3 days per week.
What You’ll Do
Build Social-First MarComms Strategies
- Lead integrated communications strategies that start in social, not end there.
- Shape Tinder narratives for how Gen Z consumes content today: short-form video, creators, podcasts, niche communities and emerging platforms.
- Partner closely with Marketing, Social and Brand Partnerships to ensure cohesion across paid, owned and earned channels.
- Ensure narratives are optimized for Gen Z audiences across creators, influencers, podcasts, entertainment, niche communities, and emerging platforms.
Drive Cultural Relevance
- Shape and amplify culturally resonant narratives at a country level, while contributing to EMEA-wide storytelling opportunities
- Contribute to both local market campaigns and regional EMEA storytelling initiatives.
- Anticipate trends, tensions, and cultural shifts to proactively insert the brand into relevant conversations
- Go beyond traditional press-first thinking, using creators, influencers and digital communities to drive relevance, community influence and brand reconsideration..
Lead Creator & Influencer Ecosystems
- Build and nurture relationships across creators, influencers, digital communities, podcast talent, cultural commentators, and emerging voices.
- Partner closely with Social and Brand Partnerships teams to create impactful creator-led campaigns and activations.
- Support the development of culturally relevant brand collaborations and partnerships.
Deliver Measurable Earned Impact
- Drive measurable improvements in Share of Conversation, social engagement, earned impact, and brand health metrics.
- Help evolve success metrics beyond traditional media coverage volume toward cultural relevance and engagement quality.
- Translate insights, trends, and performance data into actionable storytelling and campaign decisions.
Support Brand Reputation & Corporate Narratives
- Partner with regional and global stakeholders on Trust & Safety, reputational, and corporate communications topics when needed.
- Help steward Tinder’s brand reputation across high-visibility moments and evolving cultural conversations.
- Assess and evolve agency relationships and external communications support models where relevant.
Who You Are
- A highly strategic yet hands-on MarComms leader with strong execution capabilities.
- Deeply fluent in social-first ecosystems, creator culture, influencer marketing, entertainment, and digital content trends.
- Strong understanding of Gen Z audiences and evolving media consumption behaviors.
- Experience building integrated campaigns across paid, owned, and earned media.
- Comfortable operating in fast-moving, matrixed, international organizations.
- Strong collaborator with the ability to influence across multiple functions and stakeholders.
- Data-driven with strong commercial awareness and the ability to connect storytelling to business impact.
- Experienced managing agencies, partners, creators, and external stakeholders.
- Highly organized with strong prioritization and project management capabilities.
What Success Looks Like
- Increased cultural relevance and share of conversation
- Strong integration between Marketing, Social, Communications, and Partnerships.
- Improved earned and organic social performance metrics.
- Greater creator ecosystem engagement and campaign impact.
- Strong contribution to brand health and business growth objectives.
Why Tinder
This is an opportunity to help redefine how a globally recognized consumer brand connects with the next generation.You’ll play a key role in building a MarComms organization at the intersection of culture, creators, entertainment, social storytelling, and growth helping shape how Tinder shows up in the world every day.
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