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The Tinder flame icon

Sr. Marketing Manager, Canada

Location
Toronto
Department
Marketing
Job Type
Full Time
Focus

Our Mission:

As humans, there are few things more exciting than meeting someone new. At Tinder, we’re on a mission to power and inspire real connections by making it easy and fun for every new generation of singles. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing. We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.

Our Values:

One Team, One Dram Value Image

One Team, One Dream

We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

Own It Value Image

Own It

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

Never Stop Learning Value Image

Never Stop Learning

We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

Spark Solutions Value Image

Spark Solutions

We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

Embrace Our Differences Value Image

Embrace Our Differences

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

The Role:

Canada is one of Tinder's most important markets and we are launching our local operation there! We are looking for a Senior Marketing Manager to help us grow and elevate our brand perception in Canada. If you have a great marketing experience for a global brand, love for the culture and a passion for new technology, we want to hear from you.  

In this role you will:

  • This role will lead the development and execution of marketing strategies and integrated go-to-market plans
  • Execute 360 degree marketing campaigns to tie into Tinder’s brand narrative and positioning in the Canadian market
  • Manage the day-to-day logistics of project plans by owning timelines, budgets, and analysis/recaps/reports
  • Map out appropriate marketing mix and make strategic recommendations on paid media mix for all campaigns
  • Work closely with Consumer Insights and Analytics, pre, and post-campaigns, to establish goals and report/track progress against business metrics
  • Lead agency relationships and align the overall communication strategy with key partners in Canada 
  • Work cross functionally and build relationships with internal creative, PR, Business Development, Partnerships, Product, Design, and Content Teams in order to strengthen ideas and creative, and build holistic and effective campaigns
  • Collaborate with internal stakeholders globally, sharing best practices and learning from other countries initiatives
  • Draft strategic briefs and assemble presentation decks
  • Operationally support local events and partnership executions
  • Be fully knowledgeable on the Gen Z audience, pop culture and stay current on the cultural calendar within Canada 
  • Monitor market trends both within the dating category as well as outside to generate insights for the localization of the Tinder brand narrative
  • Report directly to the VP of Global Marketing and manage partners/vendors
  • Plan and implement innovative ideas to promote Tinder’s brand and achieve campaign metrics

We're looking for:

  • Bachelor’s degree. MBA or Masters not essential, but a plus
  • 8+ years of experience in marketing or ad agency (a mix of agency and client-side is a plus) with deep knowledge of consumer branding
  • Digital and social media marketing experience
  • Experience working with small and large agencies, from leading briefs to 360 execution and delivery
  • Strong business analytical skills, experience setting critical metrics for campaigns, and used to working with data and delivering vital insights/analysis
  • Innovative mind with a highly developed curiosity to try and test new things- Excellent project management skills and execution abilities
  • Strong interpersonal skills, ability to form and maintain enduring professional relationships, and work well in a team environment
  • Organized, attentive to detail, and proactively takes initiative
  • Outstanding verbal and written communication skills
  • Experience working in an app company is a plus
  • Excellent soft skills with a team player attitude
  • A deep and up-to-dated understanding of Canadian Gen Z culture
  • Passion for brand storytelling and content creation
  • Strong mix of creative and analytical capabilities in combination with a hands-on mentality to get things done
  • Thrive in a fast-paced environment, and high comfort level with ambiguity and adapting to change
  • Organized, attentive-to-detail, and proactively takes initiative
  • Exceptional verbal and written communication skills
  • High influential capacity and great negotiation skills
  • Excellent project management skills and executional abilities
  • Excellent soft skills with a team player attitude
  • English & French Canadian speakers are a plus! 

Salary Range:

$105,000
-
$125,000
a year

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder
Right Arrow

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact employeebenefits@matchgroup.com.

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder
Right Arrow

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact employeebenefits@matchgroup.com.

Ready to make sparks fly at Tinder?

Apply for this role

What life is like on the

Marketing

team

"The uniqueness on Tinder resides on how collaborative people are. No matter the country you are in, people are always willing to help you achieve your goals and succeed."
Rodrigo Fontes
,
VP Global Marketing

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