VP Marketing, Europe

Our Mission:

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

You Will:

• Translate Tinder’s goals into multi-year integrated marketing strategies and campaigns for key markets in Europe 
• Build, inspire, and lead a European marketing team to drive and execute GTM plans.  Leads team in operating with a growth and team-first mindset, with clearly defined roles, career paths, succession plans, and employee success strategies
• Annual and quarterly marketing planning, including country investment strategies, regional partnerships, media strategy and marketing innovation 
• Oversee the creation of impactful marketing collateral, content, and messaging that resonates with local audiences
• Deliver marketing efficacy against regional goals and fiscal management of regional budgets, measured in brand health and business growth.
• Responsible for regional operational structure, processes, headcount planning, performance reviews, and career development of the team. Builds, coaches, and retains a team of country managers
• Stay current on local consumer insights, product usage & needs, cultural nuances and user behavior. 
• Maintain a metrics-driven framework to optimize spend allocation across our markets. Informed by competitive activity, revenue opportunities, product fit, and marketing ROI.
• With country leads, monitor the ongoing growth and business health of each country.
• Collaborate with Product to identify opportunities for better product market fit as it relates to needed feature sets, pricing, localisation. 
• Partner with Comms to deliver proactive European PR strategies.

You Have:

• Proven experience running a multi-country region and deep experience in building and shaping the world’s best consumer brands.  Extra points if focused on youth, culture, or digital.
• Collaborate team player with great interpersonal skills, the ability to work effectively cross-functionally
• Highly analytical with an ability to build data-informed business and marketing strategies.  
• Scrappiness – the ability to accompany strategic instincts with a ‘sleeves rolled up’ clear sense of purpose, execution, and delivery – and fit with Tinder’s high energy, transparent and candid culture.
• A proven track record across all marketing disciplines possess specialized expertise and a comprehensive understanding of marketing. 
• Experience in setting up team structures and processes to create maximum impact, communication clarity, and impact. 
• The ability to set clear and challenging goals while committing the organization to improved performance; accountable, tenacious, and relentless about driving results.
• Comfortable with ambiguity and uncertainty; the ability to adapt nimbly, lead others, and create solutions through complex situations.
• Must be based in Dublin, Ireland and have the ability to travel to various European markets to work with the teams on the ground and to LA HQ.

Relationship & influence:

• A leader who is viewed by others as having a high degree of integrity and forethought in his/her approach to making decisions; the ability to act in a transparent and consistent manner while always taking into account what is best for the overall Tinder organization.
• Naturally connects and builds strong relationships with others, demonstrating strong emotional intelligence and an ability to communicate clearly and persuasively.
• Encourages others to share the spotlight and visibly celebrates and supports the success of the team.
• Creates a sense of purpose/meaning for the team that generates followership beyond their own personality and engages others to the greater purpose for the organization as a whole.