Associate Manager, Culture & Content

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Location

West Hollywood, California

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Department

Marketing

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Job Type

Full Time

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Focus

Our Mission:

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

Our Values:

One Team, One Dream

We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

Own It

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

Never Stop Learning

We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

Spark Solutions

We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

Embrace Our Differences

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

The Role:

As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing. We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.

As Associate Manager, Culture & Content team, you will support Tinder’s marketing efforts to break into and fuel cultural relevance in the US. This role will concentrate on building campaigns that drive perception and adoption for Tinder amongst Gen Z, specifically college students. This role will be both creative and executional: helping to identify key moments and conversations for Tinder to explore, while also helping the team with day-to-day responsibilities to drive campaigns forward. The right candidate is a Gen Z expert who is on the pulse of social media, trends, pop culture and deep understanding of young adult behavior.

This role will operate out of our Los Angeles (West Hollywood) office in a hybrid work environment which will require in office presence 3x a week.

In this role you will:

Support and execute end-to-end marketing campaigns to help drive perception and growth of Tinder amongst key demos, specifically college
Manage Tinder’s college initiative working with agency partners and facilitating execution of tactics including but not limited to; on-the-ground events, guerilla marketing, ambassadors, influencers, social, paid media, press, etc.
Create working timelines, project trackers, budget trackers, and workback schedules to ensure campaign progression and alignment
Find opportunities and innovative ways to build community and brand penetration with key relevant demos (concentrating on gen z, college, etc)
Work cross-functionally with internal teams and external partner agencies
Generate creative and copy briefs to support development of campaign collateral
Prepare necessary recaps and reports of key meetings and campaign achievements
Live and breathe in culture - young adult / gen z subject matter expert to provide thought leadership around what will cut through with this audience
Track results and analytics and draw meaningful conclusions and findings from these metrics to craft brand and college initiatives

What we're looking for:

Prior marketing experience focused on college and/or building similar community engagement / brand ambassador / guerilla marketing programs
Someone who has both a creative and exceptional mind
Strategic problem solver with the ability to look at the whole picture
Proactive self-starter and strategic problem solver with get-it-done attitude
Connected to social and cultural trends
Exceptional organization and project management skills
Ability to communicate effectively with multiple partners across the organization
Strong Excel and Powerpoint skills

As a part of our team, you'll enjoy:

The liveliness of a startup with the impact of a global business
Tremendous opportunity to solve some of the industry’s most exciting problems
Working with an extraordinary team of inquisitive, creative, fun, and highly motivated people
Unlimited PTO (with no waiting period), 10 annual Wellness Days
Time off to volunteer and charitable donations matched up to $15,000 annually
Comprehensive health, vision, and dental coverage
100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development
Investment in your wellness: access to mental health support via Modern Health, BetterHelp, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
Free subscription to Tinder Gold

Salary Range:

$85,000

$102,000

a year

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact employeebenefits@matchgroup.com.

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