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The Tinder flame icon

Senior Brand Manager

Location
Gurgaon
Department
Marketing
Job Type
Focus

Our Mission:

As humans, there are few things more exciting than meeting someone new. At Tinder, we’re on a mission to power and inspire real connections by making it easy and fun for every new generation of singles. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing. We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.

Our Values:

One Team, One Dram Value Image

One Team, One Dream

We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

Own It Value Image

Own It

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

Never Stop Learning Value Image

Never Stop Learning

We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

Spark Solutions Value Image

Spark Solutions

We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

Embrace Our Differences Value Image

Embrace Our Differences

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

The Role:

The role of a Senior Brand Manager for Tinder India is a multifaceted position that involves a comprehensive understanding of brand strategy, narrative development, and execution across various channels.

This role demands a strategic, creative, and collaborative leader who can drive the brand's success across various channels while maintaining a consistent and engaging brand experience for users.

Narrative, Strategy, Positioning, and Customer Custodian:- Develop and maintain a compelling brand narrative that resonates with the target audience.- Craft and implement a comprehensive brand strategy, ensuring alignment with Tinder’s Tone of Voice (TOV) and overarching brand goals.- Serve as the custodian of the customer experience, consistently delivering a brand message and how it comes alive across category moments, across channels that fosters connection and engagement.

Strategic Brand Assets and Content Marketing:- Conceptualize, plan, and execute strategic brand assets, content marketing opportunities and product marketing programs.- Ensure that all content aligns seamlessly with the brand's voice and resonates with the target audience.- Collaborate with cross-functional teams to integrate brand assets into broader marketing initiatives.

Cross-Functional Collaboration:- Partner closely with product marketing, performance media, regional initiatives, influencer activations, brand partnerships, communications, and offline events teams.- Maintain consistency in brand messaging and voice across various touchpoints and initiatives.- Foster collaborative relationships to ensure a unified brand experience for users.

Project Management:- Own or support project management, including budget management, calendar and timeline management, contracts, and measurement for success.- Lead initiatives from conceptualization to execution, ensuring timely delivery and adherence to budgets.

Consumer Touchpoint Channels:- Lead and oversee all consumer touchpoint channels, with a particular focus on social media and YouTube.- Develop and implement engaging campaigns that drive brand awareness and user engagement.

Market Analysis and Competitor Research:- Identify white spaces in the category and stay abreast of competitor strategies and market trends.- Use data and insights to inform strategic decisions and differentiate the brand in a competitive landscape.

Measurement of Impact and Success:- Support the measurement of the impact and success of brand activations and campaigns.- Deliver comprehensive recaps, track against KPIs, and provide insights for continuous improvement.

Brand Governance:- Ensure brand governance across all brand-led activities, guiding other teams to align with brand values and goals.- Uphold brand consistency and integrity in all communications and initiatives.

Agency Partnership:- Serve as the Single Point of Contact (SPOC) for all creative and social agency partners.- Foster collaborative and productive relationships with agency partners to achieve brand objectives.

Who you are

  • 6+ years in brand/marketing, with experience in culture marketing and content strategy experience preferred
  • Ability to demonstrate agility, speed and align with Tinder’s core values 
  • Experience managing high-profile initiatives, working with internal and external teams to ensure programs are launched to the highest impact
  • Deep understanding of how to set and track KPIs to measure brand success
  • Willingness to roll up your sleeves and get deep into the work as part of a lean team on a high impact brand 
  • Proven experience influencing and communicating with cross-functional teams & building collaborative partnerships and interfacing with high-profile stakeholders
  • Display high level of ownership of projects and assigned verticals 
  • Have a passion for culture driving brands and a deep understanding of Internet moments and when to lean in versus out 

Salary Range:

-

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder
Right Arrow

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder
Right Arrow

Ready to make sparks fly at Tinder?

Apply for this role

What life is like on the

Marketing

team

"The uniqueness on Tinder resides on how collaborative people are. No matter the country you are in, people are always willing to help you achieve your goals and succeed."
Rodrigo Fontes
,
VP Global Marketing

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