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The Tinder flame icon

Marketing Manager, Brazil

Location
Rio de Janeiro, Brazil
Department
Marketing
Job Type
Full Time
Focus

Our Mission:

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

Our Values:

One Team, One Dram Value Image

One Team, One Dream

We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

Own It Value Image

Own It

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

Never Stop Learning Value Image

Never Stop Learning

We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

Spark Solutions Value Image

Spark Solutions

We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

Embrace Our Differences Value Image

Embrace Our Differences

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

The Role:



Our Mission

As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing. We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.

Our Values

• Member Safety: Our top priority is to build an authentic, equitable, and respectful community• Diversity: We strive to build a workplace that reflects the rich diversity of our members• Authenticity + Collaboration: We encourage authenticity to nurture a trustworthy, collaborative environment• Big Ideas: We champion and rally behind big ideas, empowering people to think and act differently and to be unafraid of having a strong point of view• Innovation: We never stand still; we’re inspired to build for what’s next, and we must constantly innovate, experiment, and learnNormal

In this role you will:

- Develop, implement, and execute the marketing strategy for Tinder in Brazil in line with HQ brand and strategic guidelines- Work closely with Consumer Insights and Analytics, pre, and post-campaigns, to establish goals and report/track progress against business metrics- Work cross-functionally and establish relationships with PR, Business Development, Social Media, Partnerships, Product, Design, and - - Content Teams to strengthen ideas and creativity and build well-rounded and effective campaigns- Plan and implement innovative ideas to promote Tinder’s brand and achieve campaign metrics- Lead agency relationships and align the overall communication strategy with key partners in Brazil- Operationally support local events and partnership executions- Be fully knowledgeable on the Gen Z audience, pop culture and stay current on the cultural calendar- Set, communicate, and maintain timelines, budgets, and priorities on every project- Monitor market trends both within the dating category as well as outside to generate insights for the localization of the Tinder brand narrative

We're looking for:

- Bachelor's degree (business, communications, advertising, media, or related field preferred)- 5+ years of proven experience with brand strategy- Experience working with small and large agencies, from leading briefs to 360 execution and delivery- Strong business analytical skills, experience setting critical metrics for campaigns, and used to working with data and delivering vital insights/analysis- Innovative mind with a highly developed curiosity to try and test new things- Excellent project management skills and execution abilities- Strong interpersonal skills, ability to form and maintain enduring professional relationships, and work well in a team environment- Thrive in a fast-paced environment, and high comfort level with ambiguity, and adapting to change- Organized, attentive to detail, and proactively takes initiative- Outstanding verbal and written communication skills- A native Portuguese speaker with an excellent command of English

Here at Tinder, you have:

- Autonomy to develop yourself in a light and fun, technological environment that encourages innovation through technology.- Flexibility- Competitive salary package and bonuses.- Competitive meal allowance/food voucher.- Health and dental plan, extendable to spouse and dependents.- Gympass to take even better care of your health.- Cost of Living Allowance: Every month, you receive an amount in Bee Vale for home office expenses or to distribute as you wish.- Technical and behavioral training for the development of our team.- Udemy for Business: You will have access to the Udemy platform, which offers more than 183,000 online courses in various areas, available on demand.- Annual check-up: To take care of our team's well-being, we offer an annual medical check-up for all employees above 40 years old, promoting health and well-being through preventive medicine.- "Baby Bonding Leave" - extended paternity leave. Here at #Match, we believe that taking care of the next generation is a collective, gender-free investment. As soon as an employee's baby is born, the father is entitled to 100% paid leave for 12 weeks.- International career opportunities: We have several cases of employees who have been expatriated to contribute to Match Group in other countries.

We hope you feel excited about being part of our team!

    Salary Range:

    -

    Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

    We don’t just

    accept

    difference, we

    celebrate

    it

    We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

    Learn more about inclusion at Tinder
    Right Arrow

    If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact employeebenefits@matchgroup.com.

    We don’t just

    accept

    difference, we

    celebrate

    it

    We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

    Learn more about inclusion at Tinder
    Right Arrow

    If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact employeebenefits@matchgroup.com.

    Ready to make sparks fly at Tinder?

    Apply for this role

    What life is like on the

    Marketing

    team

    "Tinder's Goal to bring more spontaneity into people’s lives makes advertising & marketing Tinder a very exciting, challenging and specific position to be in."
    Anukool Kumar
    ,
    Head of Marketing, Tinder India

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